Social media has opened up a wide array of opportunities for the possibility to interact with others with whom we may never have met without the intervention of this technology. I find that liaising with colleagues in India, America and Europe has been a common place activity for many years.
With regards to its marketing potential the evidence is all around us as commercial businesses, professional administrations, educational organisations etc all now use applications such as Youtube, Blogger and having a designated Web presence to promote and inform their existing or potentially future customer base. My own personal interests are in the implementation of Virtual Learning Environments and systems such as webfolios. However, this probably reflects my position of having a professional involvement in both Learning Resource Centres and within educational applications. I believe that the advancement of learning technologies has brought these two factions into a closer alliance for the benefit of students and other users alike.
Thanks to Laurel Papworth and Gary Hayes for the image.
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